How can Goals help my business?

Goals and Conversions are a way to measure the efficiency of a campaign or how your website works. You can track any actions that your visitor does, but you need to specify which action you want to track.

Let’s say you want to track how many visitors finalize and place an order (conversion from a visitor to a client). How would you do that?

Jitt allows you to now track goals and conversions. Thanks to this week update that brought this feature, but also weekly reports, other bugs and fixes on Jitt’s platform.

You can track conversions by using two methods. One which is easy and fast and another one that requires you to do a bit more digging and some knowledge of coding.

Pageview conversion:

This method of tracking allows you to measure conversions by using the pageview method. A brief example here; You want to track how many leads you get for sales purposes. Obviously to gather information about your potential customers, you’ll need a form on your website.

Mostly this page should redirect your visitors to a Thank You or Confirmation page, right? The logic behind this idea is that each time someone visits this page means they have completed your form, since this is a Thank You page, no?

Obviously, the Thank You page should remain hidden, because we want to avoid a huge flow of visitors which can bring faulty conversion rates. Preferably, not indexed on Search Engine so you can calm down the SEO on that one!

You can request Google to not crawl this page on your Google Webmaster Search Console.

Another good thing is to make the URL either dynamic or static, but with a long ugly URL so visitors can’t come back without submitting your form which will cause a lead.

Dynamic URL (e.g. https://mywebsite.com/sales/index.html?form=submitted)

Static-ugly URL (e.g. https://mywebsite.com/sales/complete3456789345678987653456787654345678765434567form.html)

Event Tracking conversion:

This one is for the tough one. This method of tracking allows you to track absolutely anything and is highly recommended for web apps such as SaaS based.

How does it work?

When creating a new action to track it will generate unique key parameters that you can integrate with Javascript to help trigger a tracking for an action. You name this action to track (e.g. People who signed up from Twitter ads).

You can find more information about how to integrate Custom Event Tracking on your website here.

In order to track any actions, you need to have the basic tracking code on each file or in a template header file. You can track actions that are not able to be tracked via Pageview conversion.

Conclusion

Now that we saw those two actions that can help you. Let us know what kind of goal and conversion tracking you are going to use. If you already do then tell us what’s the experience so far by leaving us a comment in the feedback page of our blog.

Hope this article will help you understand Jitt new features!

Until then take care.

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