How web analytics can help your business?

This article is brought you by Jitt.

In this article, we will explain you… Why does web analytics is so important for your online business? Nowadays, businesses rely more than ever on their website to generate leads, sales or increase their visibility.

Some parts of the article does only reference features only available on Jitt’s all-in-one web analytics solutions.

But what is web analytics?

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.

Wikipedia

Why is it so important?

Web Analytics allows you to measure, collect and report insights about your audience.

Understand(ing) your audience allows you to measure, analyze and have an overview of who’s your current audience/visitors. By using these information you can for example target your ad campaigns to have a better ROI (Return On Investment).

Gather useful insights about your visitor easily with no effort or almost (not only limited to the following).

  • Track the number of pageviews occurred during a specific or predetermined timeframe.
  • Evaluate the average time spent on your web properties.
  • Understand your audience demographic (location & language).
  • Get insights about your audience devices and software used to browse your website (web browser, operating system, device type).
  • Monitor ad campaigns efficiency with UTMs.
  • Track goals and conversions completed ratio by listening to specific event upon completion.
  • Track events about your visitor’s activity throughout your website.

For a complete list about what Jitt can track, you can visit this page here.

Improve, optimize and identify.

Improve, optimize and identify issues on your website can help increasing the overall user experience.

These following features below are not always integrated with a web analytics platform. As we advertised, our offering is an all-in-one solution which offers you to measure and track your audience, but also includes solutions to improve, optimize and resolve issues related to the usability and user experience of your website.

Increasing customer retention and loyalty by finding opportunities to make your website efficient and customer-friendly.

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.

Interaction Design Foundation (https://www.interaction-design.org/literature/topics/ux-design)

Increasing the user experience is important because it provide positive experience. A happy client is a loyal client.

The user experience include everything from ease of use, convenience, accessibility and much more.

To learn more about UX (User Experience) please visit this page.

By using tools like Session Replays and Heatmap, you can improve, optimize and identify design issues or bugs that are happening on your website.

Online shoppers have a short attention span and they will most likely abandon their shopping cart on your website if they find the whole checkout process to complicated or not user-friendly.

This includes technical issues that’s preventing your visitors to complete their order.

Session Replays allows you to replay your visitor sessions on your website to identify obstacles and/or how do your audience interact with your content or website.

Heatmaps help website owners make critical business, design, and technology decisions fast. For instance, if you discover that no one is scrolling past a certain point on a webpage, you know you need to change something about the ignored section to make it more engaging.

Conclusion

Maybe it sounds overwhelming, but be assured that these data would help you improve your online business strategy. As you are studying how your audience interact with your website. You can better plan your marketing strategy, website development and new business opportunity by using real and accurate data.

Working in the unknown is too risky. Why bother losing time and ressources when you can make decisions based on your actual website audience.

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